This version is different to Rev. James Cleveland Presents Harold Smith's Majestic Choir - Lord, Help Me To Hold Out. It has the "56 Ferry St" address with postcode on Bottom of rear cover, which was current at 1973, and the maroon label with no deep groove, which also was the style by early 70's.
The absence of the "non-breakable" text on label is unusual but not unique. The words eventually fell out of use on other labels, as it harks back to the replacement of shellac, no longer relevant. The labels may in this case have been printed someone other than the usual company - it is not unknown for text variations to appear.